What we did
Elegant Clutter continues to work closely with the InterContinental Hotels Group (IHG) to develop its international lifestyle brand, Voco.
The brand, which focusses on creating a bold and distinctive identity, requires a hugely flexible design approach. With many of its hotels varying in architectural style, we’ve created a collection that can flex and fit across different spaces and media.
The Voco Solihull artwork, which extends across all bedrooms, corridors and public spaces, strongly reflects the ‘relaxed’ Voco vibes. Colourful contemporary paintings combine with loose monochrome nature drawings and murals, to create a scheme that really stands out.
Every part of the project, from design through to installation, was carefully considered and managed by our team. And not only have we been there from the brand’s very beginnings, but we continue to support in its global expansion.
