What we did
The designers at Hilton Worldwide were looking for an art consultant who wouldn’t be constrained by convention. Elegant Clutter deployed their Art Story team to put together an irreverent and vibrant art collection for Hilton, Frankfurt.
The brief was to create stimulating and surprising meeting rooms using Frankfurt’s nickname of ‘Mainhattan’ as the inspiration. Our art consultants were given the freedom to take this brief wherever they wanted.
The team blended pop art with surrealism. They employed some lateral thinking and deployed their audacity. The result is an energizing and quirky environment that sets the hotels meeting spaces apart.
The client was so pleased with the result that the ideas were allowed to spill out of the meeting rooms into other areas of the hotel.
